Red helicopter

Embrace your agency, lead change, and fly free—in the business of life and the life of business—with kindness (plus a little math)

In kindergarten, James Rhee received a toy red helicopter in gratitude for a simple act of generosity—sharing his lunch. Decades later, the lesson from that small gift led him to develop a human-centered framework for business and personal achievement that helped him overcome seemingly insurmountable hurdles and find unprecedented success.

“red helicopter is a transformative experience. James Rhee's story is a must read for anyone, of any age, who wishes to think, act, and lead with balance, agility, and wisdom." —Jay Shetty

Rhee was a high school teacher turned private equity investor when he unexpectedly took the helm of Ashley Stewart, an iconic company predominantly employing and serving Black women. Inspired by the values his dying Korean immigrant parents instilled in him, he knew that a radically different—yet familiar—approach was required to lead this twice-bankrupt company from certain liquidation to true transcendence.

Is it possible to be successful and kind? To lead with precision and compassion? To honor who we are in all areas of our lives?

The entire world bet against him and Ashley, but Rhee trusted his instincts to identify, measure, and leverage the intangible goodwill at the company’s core, a decision which ultimately multiplied its fortunes several times over.

Anyone can combine the clarity and imagination we had as children with fundamental business metrics. Anyone can apply this refreshingly intuitive approach to lead change at work and at home.

While eloquently sharing a story of personal and professional success, red helicopter presents a comforting yet bold solution to the dissatisfaction and worry we all feel in a chaotic and sometimes terrifying world.